From a change of domain or web structure to web consolidations, I work side-by-side with SEO and development teams to plan and execute a successful web migration. Each web migration has unique challenges, and it's crucial to follow best practices to reduce traffic loss, such as:
I establish a multi-disciplinary roadmap with SEO and development teams to work effectively towards web migration.
With a strategical approach and SEO data, I select and validate the existence of the essential URLs in the new domain or structure.
I create a document that exemplifies the necessary one-on-one redirects for each URL to its equivalent new version.
A page's technical and on-page optimization are the two main parts of the SEO foundation apart from authority. I've developed optimization roadmaps for e-commerce sites in areas like:
I work with development teams to implement hreflang tags on multi-country online stores.
Together with content and development teams, I help define a web structure good for UX.
I validate and help implement structured data for e-commerce sites to increase their visibility.
I've worked with several e-commerce brands to optimize their crawling and content relevance to increase their rankings.
I provide actionable recommendations to improve the content relevance according to each page's role in the customer journey.
With the help of development teams, I help define an ideal web structure with an organized and hierarchical organization.
I uncover internal linking opportunities to improve the navigational experience and crawl efficiency.