01
Web Migrations
Domain, platform and architecture changes planned to protect rankings, traffic and revenue.
Strategy · Redirects · QA
SEO Specialist & Speaker
Carlos
Castro
E-commerce, technical SEO and web migrations for brands across LATAM, Canada and Europe.
// About
A pragmatic, business-oriented approach to search.
SEO specialist focused on e-commerce, technical SEO, and web migrations for companies in the LATAM & Canadian markets as well as various European countries, including Italy, France and the United Kingdom. He has spoken at more than 50 digital marketing conferences and is the author of articles published in specialized media. His work has been cited by platforms like Databox, Serpstat and SEMrush.
Through tailored consulting engagements — from full technical and content audits to migration planning, redesign support and ongoing advisory — Carlos partners with in-house marketing, product and engineering teams to prioritise opportunities, unblock implementation and measure impact in a clear, business-oriented way.
+50
Conferences
15+
Years in SEO
4
Global markets
2019
SEO CONF founded
// Services
Three ways I help complex sites grow.
02
Technical SEO
Crawlability, indexation and performance analysis for ambitious websites and teams.
Audits · WPO · Monitoring
03
Content Pruning
Evidence-led consolidation and removal to reduce cannibalization and improve site quality.
Inventory · Decisions · Impact
// Work
Brands that trust Carlos.
// Speaking
On stage, from Mexico City to Toronto.
Clear, actionable sessions on technical SEO, web migrations and the realities of working across product and engineering teams.
Mexico City · Toronto · Madrid · Brighton · Sydney
// Writing
Notes on technical SEO & migrations.
How to make SEO work in Google
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Ecommerce CMS migration: Shopify to WooCommerce
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Google Update Analysis with Google Sheets
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Testimonials
Kind words.
Migration support
Carlos’s support planning and executing our .com to .ca migration was essential to the results.
Kristine Wong
Client
WooCommerce migration
We are very satisfied with Carlos’s work migrating our website to WooCommerce.
Alejandro Robles
Client
Clear collaboration
He explains everything clearly and is always attentive to the team’s questions.
Karen Merino
Collaborator