01
Web Migrations
Domain, platform and architecture changes planned to protect rankings, traffic and revenue.
Strategy · Redirects · QA
SEO Specialist & Speaker
Carlos
Castro.
Technical SEO for complex websites, global migrations and sustainable organic growth.
// About
A pragmatic, business-oriented approach to search.
I help companies solve technical SEO challenges that sit at the intersection of product, engineering and growth.
From high-risk migrations to international visibility, every recommendation connects search performance with commercial outcomes.
+50
Conferences
15+
Years in SEO
4
Global markets
2019
SEO CONF founded
// Services
Three ways I help complex sites grow.
02
Technical SEO
Crawlability, indexation and performance analysis for ambitious websites and teams.
Audits · WPO · Monitoring
03
Content Pruning
Evidence-led consolidation and removal to reduce cannibalization and improve site quality.
Inventory · Decisions · Impact
// Work
Brands that trust Carlos.
// Speaking
On stage, from Mexico City to Toronto.
Clear, actionable sessions on technical SEO, web migrations and the realities of working across product and engineering teams.
Mexico City · Toronto · Madrid · Brighton · Sydney
// Writing
Notes on technical SEO & migrations.
How to make SEO work in Google
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Ecommerce CMS migration: Shopify to WooCommerce
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Google Update Analysis with Google Sheets
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Testimonials
Kind words.
Migration support
Carlos’s support planning and executing our .com to .ca migration was essential to the results.
Kristine Wong
Client
WooCommerce migration
We are very satisfied with Carlos’s work migrating our website to WooCommerce.
Alejandro Robles
Client
Clear collaboration
He explains everything clearly and is always attentive to the team’s questions.
Karen Merino
Collaborator