Understanding and Improving your Core Web Vitals

Understanding and Improving your Core Web Vitals As you may know, Google already considers user experience to rank pages some of these signals validate whether a web page is mobile-friendly or if it’s secure. In its mission to become more user-centric, Google has announced a new ranking factor that will be incorporated this year 2021: […]

E-commerce CMS Migration Case Study

E-commerce CMS Migration Case Study Over the last years, I’ve worked with clients in need of an SEO consultant for their web migrations. Usually, these were a change of URL structure or a change from HTTP to HTTPs. I was contacted by the owner of a small business in the beauty industry asking if I […]

10 Smart SEO Strategies for Small Businesses

10 Smart SEO Strategies for Small Businesses A limited marketing budget is something SMBs have to deal with. They need to use profitable and effective strategies. SEO is a long-term marketing strategy that they could be investing in. Luckily, there are effective strategies that will improve your business’s search visibility. Let’s get started with these […]

Marketing Scoop Podcast: Top Digital Marketing Stories in 2018

Marketing Scoop Podcast: Top Digital Marketing Stories in 2018 Did you miss the Marketing Scoop Podcast last December 12? Don’t worry, I made this blog post to summarize what was discussed on this podcast so you can read what each expert defended on this Digital Marketing Battle. Guests in this episode shared what they think […]